Toward a New Definition of Pro Bono
Every day, nonprofit groups around the country are meeting a wide variety of community needs, often with volunteer and corporate philanthropic assistance. Yet while these organizations are doing important and innovative work, they often cannot take their ideas to scale, in part because they lack the professional skills needed to operate as efficiently as possible, or to successfully plan for their growth.
To help rectify this situation, The President’s Council on Service and Civic Participation, together with several key private and government partners, convened The Summit on Corporate Volunteerism in February 2008. Bringing together more than 150 top corporate, government, and nonprofit leaders, the Summit helped to:
- Create a new definition for pro bono service that directly addresses nonprofit groups’ most pressing needs, including:
- financial management
- technology
- organizational development
- communications and marketing
- human resource management
- fundraising assistance
- Identify the benefits to companies of providing pro bono services, and expand the pro bono ethic among the corporate community
- Share best practices in providing pro bono services
Participants at the Summit also kicked off The Pro Bono Challenge, a three-year campaign to leverage $1 billion in skilled volunteering and pro bono services from the corporate community. To date, more than 18 companies have become Pro Bono Champions, collectively pledging to provide more than $118 million in professional services to help nonprofits address critical social needs.
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