Five Cs: Strategic Factors for Building Community and Sustaining the Initiative

The most successful and sustainable community development campaigns are linked to five strategic factors, known as the Five Cs:

Community, Connections, Control, Cash, and Collective Action.

These factors are based on an examination of 150 years of research and field experience.

Contained in the Five Cs are a variety of tools, kits, tips sheets, and interactive resources called GIZMOS (Giving Information for Zooming Mission Objectives). These GIZMOs are designed to give you the just-in-time information you need for building community, sustaining the initiative and advancing your mission.


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